Representation analysis

     Why is representation so important? Well, this is what gives the businesses a way of setting a mark. By including a variation of things like colors, different types of clothes, variation of genders and religion they can impact the audience in different and lasting ways. 

Representation of the Axe commercial

    From the Axe commercial we can clearly see from the beginning a women running, as the commercial continues we see that more and more women come in the video and they're running towards the same target. These women are all wearing different kinds of bikinis, some have the same colors. Towards the end of the video the audience can see that all these women are running towards a man spraying Axe. How can we represent this? Just from seeing how happy the man is to see all these women in bikinis run towards him shows that all he wanted by applying the spray was to gather more women, to have more attention. What the commercial teaches the man watching it is that if you put their Axe body spray on, they will get every and any women they desire. It gives the targeted man an idea of what they need by how happy the man in the commercial is. Now, from a women's point of view the commercial isn't as happy, form the beginning of the video we see all these women half naked, showing most of their body and in the wild. What this is trying to represent is that women want to do whatever it takes to be with a man that uses this kind of spray. Women aren't happy with this commercial because it's showing that they're only being seen for what they wear and their bodies. Besides, it gives an idea to the people watching that women are below men. It gives the idea to women of all ages that they might only be wanted by a man if they have good physical features and that they should fight for a man. 

Representation of the H&M commercial

    In the H&M commercial we can see all kinds of people. Since the beginning we can see all these different individuals showing off their clothes proudly, not caring about where they are or how they look like. In the video, the audio is telling the people watching to go be yourself, it doesn't matter who you are. We can see a variety of races, styles, colors, places and way more. In comparison with the other commercial, this one wants to target everyone, not just a gender in specific. The people watching this commercial can easily get inspired, which is a good outcome. The people can represent this in many ways. It can give the targeted audience courage to be whoever they want to be and to dress the way they like. It can give people a visual representation of how happy you can be whenever you are and dress how you want. The target audience here is everyone, from old to young, from skinny to fat. The creators of this commercial wanted to gather everyone and they used representation in the best way they could.